Agfacolor neu - 7300960484


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Colour photography was made accessible to a greater audience in the last half of the 1930s. The companies Kodak (USA) and Agfa (Germany) competed in becoming the first to launch a method that would make colour photography with slides easy and cheap to use.

Kodak was first with their Kodachrome in 1935, and Agfa also patented their version in the same year, but the processing was very complicated. Agfa continued to work on their method, and in 1936 patented a colour film that was so easy to process that it could be made accessible to a large audience.

This new film was marketed as Agfa Color Neu and was accessible in the German stores from late 1936. Agfa Color Neu was thereby the first commercially successful colour film, and when the patent was released after World War II, the method was used by other producers. Kodak, on the other hand, had developed their own technical solution in 1937.
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Creative Commons Attribution 4.0

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